Monthly Archives: June 2014

Welcome Video

This past winter and early spring we have been laboring. Not literal, just figuratively. Laboring with all of the behind-the-scenes activities of any growing and evolving business. You know, the stuff that just miraculously appears and looks effortless, though you know personally it has taken many late-night hours and tedious moments to bring it all together and birth it forth.

We have created a wonderful online retail shopping website for our customers who have stopped in our shop over and over again, hoping to purchase a smidge of Saigon Cinnamon or just a dash of our Cajun Seasoning. As wholesalers primarily, a small amount of anything to us is fairly obscene to the retail customer looking for home-cooks quantities. To remedy this discrepancy, we worked hard to create a retail experience with options while still holding true to our values.

Eco-Friendly Packaging: We pack in amber glass to preserve the spices as long as possible. The other option is a refill amount in a biodegradable bag. If you prefer to fill your own jars at home, just recycle or compost the bag when it’s empty.

Above Average Spices: Fragrant, aromatic spices that inspire great food. Spice and Sea Salt fusions blended by hand and in small batches. Our house blends are pure, meaning no anti-caking agents, no MSG, no fillers, no junk! NO Lie!

Exceptional Customer Service: As a small family business, we go the extra mile to make our customers experience uplifting and worthy of repeat business. We appreciate that without our customers, we wouldn’t have a business and honestly our customer interactions bring us so much pleasure. We learn and share from one another and that is priceless.

To introduce our website we have created the video above. Attar’s Welcome Video was made with careful detail and attention to be transparent as an evolving business and share with our community who we are, what we value, why we do what we do and how we can be of service. So go ahead and check it out! We value your feedback so let us know what you think.

May your day be both Sweet and Spicy,

Herb and ‘Shroom Salad

Hello there, It’s Heidi again. And, once again, it sure has been a while! We have been busy busy bees here getting our retail website up and running and learning how to do video blogging. I’ve also been rushing around getting ready for another art fair and hanging up my art in the local cafe where I work when I’m not at Attar.

Needless to say I haven’t had a lot of downtime and some tasks have been pushed to the back burner. We haven’t done a proper grocery shopping trip for my house in…weeks?
Having limited time and food options seems to activate some creative survivalistic part of my brain. I require sustenance but I also think that food should taste good.

All of this to tell you that I was totally tickled when Melissa asked if I wanted to take some extra mushrooms off her hands.
I love mushrooms.
The temperature is, at last, beginning to feel like New England in June. So, I wanted something light and cool. Besides the mushrooms and a pantry full of spices all I really had was a bunch of baby spinach so a salad made pefect sense. Sometimes simple is better. This salad turned out wonderfully. Light, refreshing & flavorful!

Herb and Shroom Salad
– 8 oz (aprox) mushrooms. I used baby portobellos. Use whatever you like!
– 1/2+ Lemon or equivalent amount of Lemon Juice
– 1/4 cup Herb Seasoning Mix
– 1/4-1/2 tsp Black Truffle Salt
– 1+ tablespoon Olive Oil
– 1/4 cup Parmesan Cheese (optional)
– Spinach Leaves

Start by slicing up the mushrooms. Make sure you have cleaned and patted them dry first.

In a mixing bowl combine the Herb Seasoning Mix with the juice of 1/2 a Lemon, the Olive Oil, and the Black Truffle Salt. The Herb Seasoning mix is our own custom blend of Parsley, Chives, Onion and Garlic. You can purchase it in our shop or easily make your own. The Black Truffle Salt is also available in our shop. If you like mushrooms this is the holy grail of salts. SO fragrant and delicious and a little goes a long way! Regular sea salt or table salt will do here if you don’t have the truffle salt on hand.

Mix the sliced mushrooms into the dressing you have just made. I like to use my hands and gently massage them to make sure they are all coated. Many foods, like people, I have found, can benefit from a nice massage.

Serve this mixture over a bed of spinach. It is also delicious alone. I drizzled it with a little extra olive oil and another squeeze of lemon (I can’t get enough lemon). Sprinkle with Parmesan cheese if you wish.

We are ironing out the last kinks in our video blog right now so you can look forward to seeing our recipes and adventures in live action very soon! Also, our retail site is NOW OPEN! Check it out!